Google: Research Google’s Attempt to Buy Into Wireless Via the 700 Mhz Spectrum Auction.

Verdell ChesterTM-583 face 4 Google Research Googles attempt to buy into radio receiver via the 700 megacycle per second Spectrum Auction. 1. Whydid Google making this move? Googles Motivation to bid into the receiving set marketplace through the use of the 700megahertz Spectrum Auction was the chance to augment maybe a 50 state profits The FCC is auctioning 1,099 wireless licenses in the 700 MHz band, but the most attractive spectrum for umpteen bidders is the C-block of 12 regional licenses that may be combined to create a 50-state earnings. (Reiter, 2008) This new product phylogenesis would fall by the wayside Google to become a cellular network operator. This market includes firms such(prenominal) as ATampT and Verizon, Google would not only vie with these firms but also would have had the opportunity to network with otherwise entities to incur some innovative new products. What do they hope to accomplish? The scenery of entering into the wireless market rende rs Google many potential growth and culture practices as well as competencies. There are also many risks associated with this strategy, including the cost of building and maintaining a billion dollar network.One particular terminus that may have been in mind with this decision is the growth of Googles vast wireless software portfolio that includes Gmail, Maps, Docs, Calendar Sync and various other applications that can be downloaded to many phones. There may have been other reasons Google chose to take interest into the wireless market such as the possession of Youtube and its developments in a new website and java beta application that allows multitude to view tens of millions of videos via cell phone. . How does Googles support for Open Access sum up into Googles plans? Google supporting Open Access really makes this a fashionable decision. Many people are rooting for Google to bid on the 700MHz spectrum for reasons that it go forth allow for competitive pricing of many cel lular internet features. furthermore research shows that Google supports open access initiatives like a concept called network neutrality, this is a principle proposed for user access networks participating in the Internet.It advocates that no restrictions can be imposed by internet service providers and governments on content, sites, platforms, the kinds of equipment that may be attached, and the modes of communication. Google still supports this idea but has made moves in this direction like stated in their public policy communicate FACT Google has been the leading corporate voice on the issue of network neutrality over the past five geezerhood. No other companion is working as tirelessly for an open Internet. But given policy-making realities, this particular issue has been intractable in Washington for several years now.At this time there are no enforceable protections at the national Communications Commission or anywhere else a go onst even the worst forms of immune ca rrier discrimination against Internet traffic. (Whitt amp Counsel, 2010) This bid would provide google the ability to offer the most openly accessible network. 3. It looks like Google wants to get into wireless that, wireless is not one of Googles core competencies. What should Google do about this? Google is not known for developing a large wireless network, but they are known for its advertising capabilities.This opportunity can present Google the chance to gain this ability and further strengthen its advertising ability. Google should invest in this opportunity although it may currently not fall into its current competencies Google has capabilities that can allow them to develop newer competencies through their current ones. By taking their ability to elevate and the ability to deliver new internet products they can develop a superior network that enhances their ability to advertise and present customers with vast conduct of information.Another option is looking toward some o f Googles partnerships and ownerships and collecting resources from their wide conformation of talent to develop a team tasked with developing the new competencies required to make the new business venture successful. Similar to Google spearheading the Open handset Alliances Android smooth platform, this new venture leave behind need to break boundaries and establish Google as a premiere wireless network. This situation has crippled consumers ability to use the Internet on their mobile devices, compared to how they use it on their PCs.Google executives say their aim is to bring the PC-style of Internet bleakness to the mobile world so that users have more choice in mobile services and applications, as well as price. (Mills, 2007) Google has the opportunity to develop the competencies for emerging as a successful wireless network yet they have to take the risk of investing into this opportunity. Google has the customer support and the finance to go for it, and it doesnt look l ike a bad choice.BibliographyMills, E. (2007, 11 30). Cnet news. Retrieved 12 5, 2010, from Google versus the Telcoms http//news. cnet. com/Google-versus-the-telecoms/2100-1039_3-6220909. html Reiter, A. (2008, 2 5).Internet Evolution. Retrieved 12 5, 2010, from Internet Evolution http//www. internetevolution. com/author. asp? section_id=526ampdoc_id=144810 Whitt, R. , amp Counsel, W. T. (2010, 8 12).Google unexclusive Policy Blog. Retrieved 12 5, 2010, from Google Public Policy Blog http//googlepublicpolicy. blogspot. com/search/label/Net%20Neutrality