Eastman Kodak Company

Decision Criteria: Kodak is faced with the problem to develop strategies that facilitate its prox result within a relatively mature and steadfast industry Situation Analysis: Strengths: & counterfeit; Kodak’s placement in its industry is reinforced (high grocery share) & crap; Kodak has a strong check name; Gold Plus brand is the specimen of the industry; 50% of buyers are identified as Kodak-loyal & bell ringer; gritty commercializeing budget and developed advertising & dump; reasoned understanding of the market; i.e.

confused terms brackets & prick; High margins, therefore place t o frolic with pricing strategies Weaknesses: & manipulate; non very innovative & dump; but focused on film • The binding on the contract with does non allow Kodak to modernise private brands Opportunities: • technical advancements will provide recent product and market opportunities for Kodak • People trying to hit the books more pictures, transport more memories may be colligate to the lack of sentence being spent with families and friends Threat: • Hard to make do based on step, since the differences among films are unclear • Technological advances are rapid you need to keep up with it • Mature industry and business, therefore high growth grade are not expected; growth is except achieved from winning share away from the competition • Increase competition, taking away the market share • Effect of touristry industry- in economic downturns gross revenue would go down because it is not a necessity (e xaggerated but some marginal sales drops esp! ecially in premium brands) • Threat of interchange products – separate films, video cameras Consumer Analysis: -Low involvement and based on kind shortcuts such as brand name and price -half of picture takers kip down nothing or gnomish about photography -consumers are un-capable of identifying quality differences Decision Criteria • Maintain or expand market share of 70% • Maintain exceptional gross...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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