English paper Essay Example | Topics and Well Written Essays - 750 words

English paper - Essay representativeShe has little brown eyes with curly dark eyelashes. She is smiling wide with glittery white teeth. tabby Latifah is also wearing a pair of gold round earrings on her ears. To make it more attractive, the lecture Covergirl runs across her forehead in bold green letters. In the right hand corner, the words tycoon Latifah are written in green letters below. The photo is small from the head to the shoulders just adequate for the people to see the Covergirl products. Queen Latifahs clothes and the Covergirl product appear to be of the same color, chromatic green. She has her hair in a long ponytail. The advertisement succeeds in using logos, ethos and pathos to lure the viewers in buying the products.The first tactic is using logos to make the viewer think astir(predicate) the Covergirl products. Covergirl say that their products are tailored for women of all types of skins and all ethnic backgrounds. The ad claims that the product they are promot ing, Covergirl mascara is exit proof, waterproof and ignore-proof. They claim the product has been in existence for a long time and is continually ripening and maturing diversely. They say the product is faseproof to mean(a) that the product will remain on the skin no liaison how long it is worn in a day. It also weathers sweat and tears. The waterproof quality is meant to lure those who would motive the makeup to remain even after rain or a swim session. When they say ignore-proof, they mean that the product will leave your skin looking beautiful like that of Queen Latifah. They have ensured to experience all the aspects of what of what people look for in mascara. The buyers have been guaranteed that the mascara will not fade, wash away or not grab attention.Another appeal that they have employed to lure the buyers is ethos. The ad has featured oneness of the most popular people in actresses. She must be a big mover of the play alongs products. Covergirl wants the customer to have the idea that