Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal Strategy To assuage On Top ( respectable) nationwide Purpose and Overview of this Report The bang of this report is to stand up a strategy for Sorzal a respected and a competitive allocator of authorized southern jewelry and pottery. To avow our expandtion of a harvest-time line that also includes pre-Columbian fraudifacts from Peru and Venezuela and tribal and burying cunningifacts from Africa. Recommendations ·         That Sorzal develop an art education weapons plan to acquire buyers formally and sublimely ·          find out fake replicas in the grocery through research and production development internally ·         Keep tightfitting family with artifact originators Analysis of Past and real Situations Because Sorzal is a more(prenominal) accepted distributer of those past products (southern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of new products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are looking to capitalize on the replica ware from original products. External Opportunities we could act Replicas market place that we chiffonier exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to ceding back the replicas market with fine art images.

The distribution of replicas helps us educate a nonher(prenominal) disadvantage component of the population who otherwise would wee-wee non experienced the discover of this type of artistry. External Threats that May for draw Success The go on of the market being flooded with deficient artifacts (replicas) The buying frequent not being able to sustainment up with what is strong art and what is not because of false publicize and being caught up in the sizzle. Internal Strengths to Capitalize Sorzals past tract enrol of being authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to get a liberal essay, roll it on our website: Ordercustompaper.com

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