What would be the effects on their markets in general and individual Essay - 1

What would be the effects on their markets in general and individual consumers in particular, of a temporary withdrawal of all media advertising by Dolce and Gabbana - Essay Example It will help in understanding how controversial advertisements reap in business profits. Theories of advertisement are discussed and practically assessed in the context of the impact of media publicity upon the consumer market of Dolce & Gabbana. Three controversial advertisements are analysed and labeled as image 1, image 2 and image 3 for making references to those ads throughout this paper. The temporary withdrawal of all media advertisements by Dolce & Gabbana can yield both positive and negative results. It will be an experimental phase, and a concrete prediction is impossible. Sales may boost up after offensive advertisements are pulled. From celebrities to the ordinary man, all are equally miffed by the luxury brand’s derogatory comments and image depictions throughout its history of brand ads. Withdrawal of ads will give an impression that the management has amended its ways and is respectful towards customers’ sentiments rather than bulldozing gender equality and nontraditional families. However, this is just one ideal scenario and the chance for this situation to meet success is rare. Advertisements have a massive contribution in constructing a brand identity, image, and global reputation. Withdrawal of media ads can prove disastrous, as the Italian fashion label has climbed the success ladder owing to its shocking advertisements. If their ad campa igns are normalized, then it will be no different from any other brand and end of controversy often suggest an end of discoveries. The impact of shocking and debatable advertisements will be investigated in dual dimensions: cultural and economic impacts. In the Dolce & Gabbana’s fall 2015 ready-to-wear show in Milan, the fashion brand had motherhood as the theme of the fashion show. It featured models carrying babies, children, and one who was heavily pregnant. This fashion house has been considering the family theme as central to its advertising subject since