FORD BUSINESS REPORT Essay Example | Topics and Well Written Essays - 2500 words

FORD BUSINESS REPORT - Essay Example This paper has outlined some of the threats posed by other competitors, the unpredictable future especially on the issue of cheap fuel. The assessment has been done using the SWOT analysis in comparison with the competitors. By the end of this paper, one will understand the appropriate measures the company can take to deal with the competition, threats, opportunities and the stagnant European market, which has seemingly remained impervious to Ford. FORD is an automobile company based in the US states but operates in other countries where it manufactures various types of vehicles. Apart from owning various kinds of vehicles, the company has also bought some shares in other companies. For instance, Wilkins (2011) reported that Ford currently has a 21% stake in Japan’s Mazda. Additionally, Ford in UK owns 8% of Aston martin and China’s Jiangling offers 49% to the same company. The company has other ventures where it has worked with other companies like in Russia, Thailand and Turkey Away from the ventures and acquisitions, the company has gone various hurdles including the 2008 recession that saw many countries’ economies suffer adversely. It is during this time that fellow competitors like GM and Chrysler suffered greatly and only the US government’s efforts saved them. Having survived the crisis, Ford registered encouraging results and in 21012, the company had a $134 billion revenue and $ 5,665 billion profit (Grant 2012). At this time, the number of employees in this company had hit the 164,000 mark making it one of the best companies in the US. The essence of writing this report is to highlight its current position and offer recommendations on how to deal with its weaknesses and threats. Like in any other business, Ford has a number of competitors who could be a threat to its profitability unless measures are put in place. In the US, the number of companies rivaling Ford in the automobile business is pretty big. Firstly, the